The italian crew 24.7 Fast Life organized a big RIDE OUT on Easter day and it was the first time I took part to one!!
I had my first Bike Life experience in summer 2018 when I caught up with Dblocks in New York city after being introduced by a mutual friend.
Back then I spent a full day with Dblocks and his crew Cycle Squad Maniaccs riding through the Bronx and Harlem following Nolan Zangas who was capturing footage for the release of a limited edition CPGANG x Cycle Squad Maniaccs Jersey.
I was shocked by how big the scene was in the U.S. and I immediately understood that the words "Bike Life" meant a lot more than what I thought back then.
Here's the What, How and Where of Bike Life.
Bike Life is a term used to describe the activity of doing wheelies and other stunts on bicycles (or dirt bikes) in a urban context.
In big cities, where it might be easy to waste time doing unproductive and unhealthy recreational activities, Bike Life represents a form of expression, a way to challenge yourself and bond with people while feeling the adrenaline rush that will keep you coming back for more. Here's the definition by Urban Dictionary!
Those brands have established themselves in the scene and people all over the world are showing them love for growing the community.